In every profession, there is a class of people and entities that are unofficially labeled as ‘green thumbs’. In other words, they’re the youngsters, still learning the ropes. They’re fresh to a particular industry or role and they are looking for guidance and support. Every single micro business around the world is operating in this category. This means, inherently there will be a few problems on your journey. Large businesses struggle to take you seriously. Clients may feel the same way. And even though customers are the most open to new businesses, they too will be a little sketchy of your capability to service their needs. But don’t worry, there are plenty of things you can do to slowly transition out of the baby pen and into the field with the big boys. After all, nobody wants to be in school forever.
Marking who you are
As a home-based business, you’re automatically categorized as a ‘work in progress’. You just look insignificant in terms of size and outreach capability. However, you can mark your territory to take on a large size for when you go to exhibitions, conferences, conventions, meetings, and presentational pitches. You must always have things that explain who you are, identify your business and allow others to contact you. These things will be business cards for the ‘can’t stop and chat’ run-ins with clients and other businesses. You’ll need fliers to spread around the city and earn your domestic and local following. Brochures are a must to give to potential clients and investors that want a little more in-depth knowledge about your business. Finally, banners and flagpoles with your business name and logo are vital for your stands at business exhibitions.
Contacting you by mail
Despite the phenomenal growth of online businesses, for any B2B relationship to flourish you must have some kind of real-world address. Working with other businesses is a great way to grow as you only need to take on half the responsibilities to a project and potentially gain massive returns in public and industry notoriety. Yet, clients should not see you as their only point of contact. If they wish to send you mail such as contractual documents, you’ll need a real-world address. That’s where a service like physicaladdress.com comes in to save you. They allow you to use their real-world office building address, for all your marketing needs such as business cards and websites, etc. however, they’re also a mail forwarding service, thus they can open your mail, scan it and send the contents to you via email. Then if you wish, request them to shred the documents. With a real-world address, clients are more likely to feel more confident with your status.
Present your business
As you will be going to business exhibitions and industry events, you’ll notice that many businesses choose this as an opportune moment to give a presentation. You should do this in an area that you feel you are most skilled in. By confidently and accurately showing what you can and have achieved in business, you’re more likely to interest clients to potentially work with you.
Nobody wants to be the little fish in a big ocean forever. Start off by buying marketing gear that clearly shows what you’re about. Then focus on attaining a real-world address so clients will take you more seriously.
