Thank goodness for Disney Junior. I’ll tell you, I was so excited for them to have their own channel because Noah loves their shows and it gives me a chance (as a working mom) to watch them with him. Now that its been out for a little while, Disney had decided to launch a nightly block of parent-targeted, kid-friendly short-form programming between the hours of 9:00 p.m.-4:00 a.m.(ET/PT).
I like you, have spent some time up in the middle of the night with one (or more) of our children because they are sick or just plain can’t sleep. This programming is for you. Senior Vice President Nancy Kanter said “We know that Disney Junior reaches moms as well as our core audience. Our new ‘Disney Junior Night Light’ programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours. We partnered with Disney Interactive Family to provide content that parents will appreciate, yet will also feel organic to our young Disney Junior viewers.”
The content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney’s leading parenting blog platform. The programs will also be featured on the Babble YouTube channel and DisneyJunior.com.
That is great news!! We have a hard time finding any programs to watch with the kids that don’t have some bleeping in them. So disheartening. Disney Junior is practically the only channel that’s safe anymore.
Wow! That is fantastic! I have many late nights with our youngest, and this would be wonderful!!
Sounds great! I’ll have to remember this for the next late night wake up call!